YUP

Yup is an Indonesia-based fintech platform focused on expanding access to digital payments and consumer credit services. The company provides card-based payment and pay-later solutions designed to improve financial accessibility and everyday spending flexibility for consumers.

Operating in partnership with licensed financial institutions and banking partners, Yup offers payment and credit products through a regulated financial ecosystem in Indonesia. Its platform combines digital payments, consumer financing, and card infrastructure to support a broader range of financial services for underserved users.

The company focuses on improving financial access and payment adoption across Southeast Asia through mobile-first financial products and partnerships with regulated financial institutions.